According to the experts, having a strong link is the key to success in Search Engine Optimization. It has also been noted that Google highlights the importance of links. However, not all links are the same. There are major differences to see as you start looking closely at the links. Most people make the same mistake of believing that gathering a large number of links is the answer. Unfortunately, they are wrong because the sudden presence of a large number of links indicates an act to manipulate the system. Following this approach increases the risk of paying penalties. If you are new to the world of link building, you need to read a simple yet effective guide to successful link building strategy.
Natural or Automated: Which is Better?
There are apps and software that will do the baits. In other words, you can link with other sites without their consent or knowledge about it. However, search engines are using algorithms designed to index the websites. If a company can pass through the system, take note major search engines are updating and upgrading their algorithms to prevent any artificial high ranks. Compared to natural link-building, it is time-consuming, but the profits are higher.
Identifying The Best Link Building Strategy
#1 Know your Visitors
Before you think about the right strategy, it is important to concentrate first on your business. Keep in mind that every sector is different. The approach for a retailer or merchant may not be right for a website that is primarily aimed at advising the people. You should first determine your visitors and know whether or not they are attracted to it. Knowing their focus is important because some links are naturally gained from related websites.
#2 Create a List of Websites
If you have a deep understanding of where your site fits, you’ll have a better chance of finding link partners. Find those websites that already appeal to your desired audience. Links from these websites could help you to reach your new audience.
#3 Write Top Quality Content
If you want other websites to link to your content, you should see to it that you are producing high-quality content. Quality content means accurate, relevant, timely, and well-researched information, extremely valuable material, well-structured, and has supplemental graphs, videos, images, and infographics. More importantly, it has to be appealing to convert your target audience into readers and buyers.
# 4 Cross Check the Content to the Sites
As mentioned earlier, creating top quality content is a must because it affects the strategy at the end of the day. As soon as you dive into the list you made, choose the best sites on that list and link the articles you have written so far. If you have long tail keywords, the number of websites are small. Therefore, you need to find a site that fits the specific topics of your article. On the other hand, there is a possibility that the site you are willing to link will do the same for you as your content fits theirs.
# 5: Collaborate With the Sites
It has been mentioned earlier that you need to invest your time and energy to write top quality content and find websites that are suitable for your articles. The next move would be to contact the site you would like to link. Inform them about the product or service you are offering, and ask them to create content out from it and link it. There are perks you can get from negotiating. You can use email, Twitter or a phone call to contact people. It has to be done in a personal manner. Never send automated emails.
#6 Make Use of Social Media
Creating a top quality and compelling content requires a social media exposure. Instead of just collecting a bunch of content that is meant designed to sell something to the readers, you should consider distributing it to social media sites. If your content is well-structured, social media sites can be profitable. If your content becomes popular on these sites, it will link a thousand times per day.
#7 Get Links from your Infographics
Recently, building relevant links through infographics has become popular. Generally, the process is the same as the link building process for the contents. The extra step is to take few more links. Some people will embed your graphics without giving you a link. To get their links, you need to obtain a copy of the file where the infographic is being hosted. It is not the URL but the actual jpg or png filename.
What Everyone Should Know About Relevancy
Link building is not just about creating links to your site. If you create links to your sites that are not part of your niche, major search engines will downgrade your ranking. The worst scenario is the possibility of getting blacklisted. Google has constantly warned marketers to stop bad linking. Therefore, you must aim for quality instead of quantity. Remember that if you have one hundred relevant backlinks, they will be your asset. If you have one thousand non-relevant links, they will be your liability. Non-relevant links are usually used by sites that have spent more time and money linking to thousands of sites without considering the quality. This approach is believed to be a quick-fix traffic method. Unfortunately, search engines today are demanding the timely and relevancy between the contents linked. Therefore, this is a bad method. If you do this, you will be charged as spamming. A successful link building strategy should be aimed to entice the audience to your website. As long as you are considering the link building strategy as a way to connect to other sites, you’re doing the ethical way.
Being successful in a highly competitive online business is extremely difficult. If you are starting a business, you need to read a beginner’s guide and do it yourself or get help from a competent and reliable SEO and link building company. A well-organized service will optimize your site to generate traffic and increase profits.