If you are a business owner, you have probably searched for the best marketing strategies to use for your business. Among the marketing strategies you found, the most overlooked or ignored platform is the YouTube channel. Most people forget that YouTube is also a social platform like Twitter and Facebook. It has features such as comments, like, and sharing capabilities.
The Trend of Business Owners Today
Some online business owners have decided to add YouTube videos to their content repertoire. Why not? Internet users love the videos. In fact, millions of customers choose to watch video demonstrations about a particular product than reading about it. Having billion of users and subscribers, YouTube is the most popular video streaming platform in the world. The purpose of these videos is to convey a message or advertise a clip created by people around the world. Entrepreneurs and companies start using and sharing videos to earn more money. YouTube plays an important role in bringing awareness to people since they are faster than written or audio formats.
However, there is a problem. Creating a video does not mean getting people to watch it. The reason is that both activities are distinct activities. Yes, you can create a video, but there is no guarantee that people will watch it. If you try to understand the world of YouTube marketing, you will eventually realize that everything is not easy. Like articles or content, they also need to be optimized for maximum traffic.
Why Upload Videos to YouTube?
Companies who do not understand the benefits of YouTube videos tend to host their videos on their own sites. Frankly speaking, this is a mistake. If you incorporate videos in your site, you should upload a media file to your YouTube account and then link it to your site to gain maximum traffic. Of course, videos on websites enhance every user’s experience. But this happens only if they visit your site. Therefore, the video hosted from your website will be viewed only by people who visit your site. In other words, the chance of finding and viewing your site is limited. But if you choose YouTube to host your videos, it would be easier for the people to find them. If they like your video, they are more likely to click the link and visit your site.
Getting Started With YouTube Videos
First, you need to understand that you can never optimize a poorly made video. No matter what you do, it is what it is because people will stop watching it as soon as they started. There will never be a conclusion. In the long run, it will affect the rating and performance of your YouTube channel. The best remedy is to know how to optimize a YouTube video before making your videos searchable.
Optimize YouTube Video Channel for Search Engines
You cannot upload any videos and then expect to generate millions of viewers. The truth is, you are competing with millions of users to gain audiences’ attention. Unless you are a specialist at something or is already a popular icon, drawing people’s attention is not easy. Optimizing YouTube channel means optimizing the features behind it. These features composed of the title, description, and tags of the video.
The title of your video works the same way to website’s title or headline. With this in mind, you need to balance creative content with SEO-friendly keywords. You may do this by placing your keywords in the headline. According to the experts, you should spend more time creating the video’s title on your headline. Your headline should be brief, concise, compelling, and intriguing.
You should pay more attention to the first and second sentences because YouTube displays these sentences in the search results. No more, no less. But when it comes to content, do not forget to optimize them both for readers and SEO purposes. You should make your first two sentences attractive by using relevant keywords, and providing information that stands out from other search responses. Do not forget to add links to your blog, website, and social media pages at the end of the description. If the viewer clicks the link, it means he or she is interested in your offers.
The best part with YouTube channels is the fact that it allows users to tag a video that has relevant keywords. To give a complete description of your video, you should tag it using the most relevant keywords. There’s no hard and fast rule on the number of keywords to use. Therefore, it is your responsibility to experiment with the long-tail keywords and other popular search terms.
#4 Optimize the Video Production
Uploading a video on YouTube is not that hard. You don’t need to hire a professional to upload it. However, keeping the basic rules in mind should not be ignored because they are the factors that influence people’s attention. Your goal is to follow the 15 seconds rule. This rule pertains to grabbing people’s attention within 15 seconds. In this period, you should be able to convince a viewer to stay on your page.
At the beginning of the video, post the most attention-grabbing content. If your videos are short, you need to show the most important stuff before anything else. If your videos are long, you need to tease people or provide a short and quick preview.
#5 Incorporate Annotations
You should include text boxes and annotations to overlay the videos. Annotations are used only if they are valuable to the customer. Otherwise, it may affect the substance of your video.
#6 Provide a Call to Action Message
At the end of your video, you should provide a call to action. If you want to increase your audiences, try to convince people to like your video or subscribe to your channel. If you ask leads, it increases YouTube’s credibility.
Video marketing is a brilliant way to draw audiences’ attention. However, you need to optimize your clip for viewers and search engines first before telling people what you offer. Having a great video is not enough. To acquire more visibility and obtain maximum traffic, you will have to learn tips for optimizing YouTube videos effectively.